1. Use Facebook Offers for deals

This is a way to integrate a discount offer directly into a Facebook post. And then, track the usage of that offer over time.
Offer ads are shown to users, who can then click the “Get Offer” button to claim it. Facebook users then have the option to share the offers they like the most with their friends, which means we can reach more people. These offer ads can be targeted toward specific groups, just like any other Facebook ad.

2. Track the actions to your website

It’s possible to track any measurable activities on your website based on traffic driven by a Facebook ad unit. These can include when consumers download a menu, schedule a reservation, buy a gift card or sign up for your email list among many others. By setting up a conversion tracking pixel, you can create a unique JavaScript code to place on a thank you or conversion page of your website. You can also just simply use bitly.com to track links, so you know if your links in your posts are driving people to your website.

3. Use Email Marketing Offers, Coupon Codes or Password Marketing

To compare channels you can use multiple codes for the same 10 percent off coupon, with each code specifically attached to Facebook, email or direct to mail ads. Then, as the coupon codes are redeemed, you can analyze results and optimize in real time. This gives you the ability to directly compare the effectiveness of different advertising options against each other.

These are just three ways; there are other ways if you get creative. I’d love to hear your feedback or innovative ideas for other ways you can track your FB ads!

If you want more information or do you want to start generating traffic in-store using Facebook ads, schedule a call with us HERE and we will set everything up for you.

To the top!