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Facebook’s Conversions API (CAPI) & Shopify Implementation
Facebook’s Conversions API (CAPI) & Shopify Implementation To say the least, 2020 has been an unpredictable year, especially for the digital ad buying space. This year we saw one of the biggest booms in Facebook advertising history followed by platform instability coupled with consumer uncertainty, and most recently news that Apple’s iOS14
Cracking Instagram’s Code with Ephemeral Content
Ephemeral content is not just a buzzworthy trend but also an actionable marketing tool that helps to reach your potential audience in a genuine way. In this article, I discuss 7 proven reasons why ephemeral content is important for your business and how to do it.
How to Take Advantage of the New Instagram Stories Shopping Tags
If you’re a retailer or work in e-commerce, the news that Instagram is rolling out shoppable tags to Instagram Stories should be gold. With the shoppable tags feature you have the chance to redirect followers to find out more details about the product and price. While using the feature with posts is great, having access to it in Instagram Stories is even greater.
3 Clever Ways to Increase Facebook Comments on Your Facebook Posts Without Boosting
Comments are the most effective method of Facebook engagement, and people feel inclined to engage when they see an already active discussion in the thread. So, how do you attract more comments to your Facebook page posts and page post ads? Here are a few effective tactics to try.
21 Ways to Improve Your Facebook Ads With Better Targeting
You could spend good money on Facebook Ads and still struggle to get results. But if you're going to invest in Facebook Ads, you want to make sure that you know what you're doing. And a great place to start is your targeting. I'm going to show you 21 ways to improve the performance of your Facebook Ads.
How to Improve Your Facebook Ad Relevance Score
If you’re advertising on Facebook and getting a low ad relevance score, You’re burning money. Facebook uses as a method of measuring your ad’s overall quality and relevance to people. Here are some tips to improve your relevancy scores and get more profitable on Facebook.
3 Ways to Track Your Facebook Advertising to In-store Sales
If you are using social media for your restaurant, you need to track in-store sales and tie it directly to your social media marketing efforts. Here are three strategies to track your Facebook advertising to in-store sale.