What Marketers Need to Know About Facebook’s Updated Business Tools Terms
Here’s a rundown of the key changes to Facebook's terms that apply to any website owner, publisher, developer, advertiser, business partner (and their customers) and any other entity that integrates with, uses and exchanges information with Facebook.
5 Questions To Ask Before Writing a Marketing Strategy
Too often we get bogged down in the tactics that we forget to create a framework to allow for smart decision-making and swift implementation once the strategy is defined. So how does a marketing professional or business owner go about putting together a marketing strategy? Consider beginning by answering these five questions.
26 eCommerce Mistakes that You Want to Avoid
E-commerce is taking over, even the biggest brick-n-mortar businesses are moving towards a digital presence. But, even the best companies have no idea how small things have the biggest impacts. Here's a list of 26 eCommerce mistakes that you want to avoid for your eCommerce business.
How to Create the Perfect Facebook Ad in Minutes
In this article, you’ll learn the five elements of successful Facebook ads. I’ll walk you through each step. These lessons are based on things we’ve learned at Hootsuite running paid social advertising campaigns.
3 Ways to Track Your Facebook Advertising to In-store Sales
If you are using social media for your restaurant, you need to track in-store sales and tie it directly to your social media marketing efforts. Here are three strategies to track your Facebook advertising to in-store sale.