Ephemeral content is not just a buzzworthy trend but also an actionable marketing tool that helps to reach your potential audience in a genuine way. In this article, I discuss 7 proven reasons why ephemeral content is important for your business and how to do it.
If you’re a retailer or work in e-commerce, the news that Instagram is rolling out shoppable tags to Instagram Stories should be gold. With the shoppable tags feature you have the chance to redirect followers to find out more details about the product and price. While using the feature with posts is great, having access to it in Instagram Stories is even greater.
Comments are the most effective method of Facebook engagement, and people feel inclined to engage when they see an already active discussion in the thread. So, how do you attract more comments to your Facebook page posts and page post ads? Here are a few effective tactics to try.
Five specific points that will let you know about the GDPR and what to do as an eCommerce business
Here’s a rundown of the key changes to Facebook's terms that apply to any website owner, publisher, developer, advertiser, business partner (and their customers) and any other entity that integrates with, uses and exchanges information with Facebook.
Too often we get bogged down in the tactics that we forget to create a framework to allow for smart decision-making and swift implementation once the strategy is defined. So how does a marketing professional or business owner go about putting together a marketing strategy? Consider beginning by answering these five questions.
E-commerce is taking over, even the biggest brick-n-mortar businesses are moving towards a digital presence. But, even the best companies have no idea how small things have the biggest impacts. Here's a list of 26 eCommerce mistakes that you want to avoid for your eCommerce business.
In this article, you’ll learn the five elements of successful Facebook ads. I’ll walk you through each step. These lessons are based on things we’ve learned at Hootsuite running paid social advertising campaigns.
