Facebook’s Conversions API (CAPI) & Shopify Implementation To say the least, 2020 has been an unpredictable year, especially for the digital ad buying space. This year we saw one of the biggest booms in Facebook advertising history followed by platform instability coupled with consumer uncertainty, and most recently news that Apple’s iOS14
Ephemeral content is not just a buzzworthy trend but also an actionable marketing tool that helps to reach your potential audience in a genuine way. In this article, I discuss 7 proven reasons why ephemeral content is important for your business and how to do it.
If you’re a retailer or work in e-commerce, the news that Instagram is rolling out shoppable tags to Instagram Stories should be gold. With the shoppable tags feature you have the chance to redirect followers to find out more details about the product and price. While using the feature with posts is great, having access to it in Instagram Stories is even greater.
