Facebook’s Conversions API (CAPI) & Shopify Implementation To say the least, 2020 has been an unpredictable year, especially for the digital ad buying space. This year we saw one of the biggest booms in Facebook advertising history followed by platform instability coupled with consumer uncertainty, and most recently news that Apple’s iOS14
If you’re advertising on Facebook and getting a low ad relevance score, You’re burning money. Facebook uses as a method of measuring your ad’s overall quality and relevance to people. Here are some tips to improve your relevancy scores and get more profitable on Facebook.
Five specific points that will let you know about the GDPR and what to do as an eCommerce business
Here’s a rundown of the key changes to Facebook's terms that apply to any website owner, publisher, developer, advertiser, business partner (and their customers) and any other entity that integrates with, uses and exchanges information with Facebook.
Too often we get bogged down in the tactics that we forget to create a framework to allow for smart decision-making and swift implementation once the strategy is defined. So how does a marketing professional or business owner go about putting together a marketing strategy? Consider beginning by answering these five questions.
E-commerce is taking over, even the biggest brick-n-mortar businesses are moving towards a digital presence. But, even the best companies have no idea how small things have the biggest impacts. Here's a list of 26 eCommerce mistakes that you want to avoid for your eCommerce business.
In this article, you’ll learn the five elements of successful Facebook ads. I’ll walk you through each step. These lessons are based on things we’ve learned at Hootsuite running paid social advertising campaigns.
If you are using social media for your restaurant, you need to track in-store sales and tie it directly to your social media marketing efforts. Here are three strategies to track your Facebook advertising to in-store sale.
