Ephemeral content is not just a buzzworthy trend but also an actionable marketing tool that helps to reach your potential audience in a genuine way. In this article, I discuss 7 proven reasons why ephemeral content is important for your business and how to do it.
If you’re a retailer or work in e-commerce, the news that Instagram is rolling out shoppable tags to Instagram Stories should be gold. With the shoppable tags feature you have the chance to redirect followers to find out more details about the product and price. While using the feature with posts is great, having access to it in Instagram Stories is even greater.
